My goal was to balance professionalism with user trust while avoiding sterile corporate design in favor of a more welcoming and student-first interface. I leaned into subtle warmth through color and type while keeping the structure clear and modular.
SOLUTION
SOLUTION
My goal was to balance professionalism with user trust while avoiding sterile corporate design in favor of a more welcoming and student-first interface. I leaned into subtle warmth through color and type while keeping the structure clear and modular.
My goal was to balance professionalism with user trust while avoiding sterile corporate design in favor of a more welcoming and student-first interface. I leaned into subtle warmth through color and type while keeping the structure clear and modular.
SOLUTION
BRANDING
THE CHALLENGE
THE CHALLENGE
ELEMENT UNIVERSITY - BRAND & WEB STRATEGY
Brand Designer, Web Strategist
2025 Contract with Element Health Consortium
Brand Designer, Web Strategist
2025 Contract with Element Health Consortium
Each quadrant reflects a pillar of the philosophy: the pursuit of knowledge, the strength of structure, the wisdom of service, and the harmony of collaboration. Together, they create a unified emblem that speaks to the commitment to shaping capable, compassionate leaders in healthcare and education.
Create a modern brand identity and digital interface that supports a healthcare-education hybrid product. The visual language needed to speak to both regulated industries (healthcare, HR, compliance) and everyday learners (nurses, administrators, trainers).
Create a modern brand identity and digital interface that supports a healthcare-education hybrid product. The visual language needed to speak to both regulated industries (healthcare, HR, compliance) and everyday learners (nurses, administrators, trainers).
Element University is a professional development initiative by Element Health Consortium. I led the branding and UI/UX efforts to create a digital learning experience that feels both credible and accessible. Below you'll find the original logo.
Element University is a professional development initiative by Element Health Consortium. I led the branding and UI/UX efforts to create a digital learning experience that feels both credible
and accessible. Below you'll find the original logo.
Element University is a professional development initiative by Element Health Consortium. I led the branding and UI/UX efforts to create a digital learning experience that feels both credible and accessible. Below you'll find the original logo.
WEB APPLICATION
Drawing inspiration from academic frameworks and digital accessibility standards, I designed a user flow that makes it easy to browse, enroll,
and complete self-paced courses. I also authored key brand copy and helped align internal marketing strategy through design.
WEB APPLICATION
Drawing inspiration from academic frameworks and digital accessibility standards, I designed a user flow that makes it easy to browse, enroll,
and complete self-paced courses. I also authored key brand copy and helped align internal marketing strategy through design.
Each quadrant reflects a pillar of the philosophy: the pursuit of knowledge, the strength of structure, the wisdom of service, and the harmony of collaboration.
Together, they create a unified emblem that speaks to the commitment to shaping capable, compassionate leaders in healthcare and education.
LYRE
It speaks to our belief that progress in healthcare comes from collaboration.
Where every discipline plays its part in harmony.
OLIVE BRANCH
A symbol of peace and resilience, the olive branch reflects our commitment to thoughtful leadership and a lifelong dedication to learning in service of others.
ELEMENT UNIVERSITY - BRAND & WEB STRATEGY
BRANDING
BOOK
The open book represents the continuous pursuit of knowledge. It reminds us that education is not just a foundation, but a gift passed forward with purpose.
PILLAR
The pillar stands for strength, structure, and accountability.
It anchors our values, upholding the standards that guide both healthcare and higher education.
THE SHIELD
