Meet mini the first pregnancy support app that adapts to your journey.From scheduling appointments to organizing medical records and accessing trusted articles, mini simplifies every step. Designed to reduce stress and keep you informed, mini helps you stay organized, connected, and confident—so you can focus on what matters most: time with your growing family.
Meet mini the first pregnancy support app that adapts to your journey.From scheduling appointments to organizing medical records and accessing trusted articles, mini simplifies every step. Designed to reduce stress and keep you informed, mini helps you stay organized, connected, and confident—so you can focus on what matters most: time with your growing family.
#74A985
This project was centered on designing a brand and user interface for mini, a digital companion that supports birthing parents throughout pregnancy. The app reduces the complexity of navigating maternal healthcare by combining lightweight navigation, curated content, and local resources
in one approachable tool.
This project was centered on designing
a brand and user interface for mini,
a digital companion that supports birthing parents throughout pregnancy. The app reduces the complexity of navigating maternal healthcare by combining lightweight navigation, curated content,
and local resources
in one approachable tool.
Pregnancy-related digital tools often feel overly clinical, fragmented, or hard to use especially for first-time parents without consistent access to in person support. Many existing apps fail to balance emotional reassurance with practical tools, leaving users overwhelmed and underserved.
Pregnancy-related digital tools often feel overly clinical, fragmented, or hard to use especially for first-time parents without consistent access to in person support. Many existing apps fail to balance emotional reassurance with practical tools, leaving users overwhelmed and underserved.
OVERVIEW
THE CHALLENGE
Create a UI that feels inviting, human, and safe
Reduce friction in locating trustworthy birth-related services
Present medically relevant content in plain language without intimidation
Ensure accessibility across education levels and tech comfort zones
Create a UI that feels inviting, human, and safe
Reduce friction in locating trustworthy birth-related services
Present medically relevant content in plain language without intimidation
Ensure accessibility across education levels and tech comfort zones
The app was sketched, wireframed, and prototyped in Figma to follow a natural journey from onboarding to daily use.
Emphasis was placed on:
Left-to-right scanning
Large tap targets
Modular content areas for easy information processing
The app was sketched, wireframed, and prototyped in Figma to follow a natural journey from onboarding to daily use.
Emphasis was placed on:
Left-to-right scanning
Large tap targets
Modular content areas for easy information processing
GOALS
WEBFLOW
WEBFLOW
Pregnant individuals (particularly first-time or unpartnered parents)
Ages 18–40
Urban and suburban users seeking convenient digital maternal care
Mobile-first audience with varied healthcare access
Pregnant individuals (particularly first-time or unpartnered parents)
Ages 18–40
Urban and suburban users seeking convenient digital maternal care
Mobile-first audience with varied healthcare access
Pregnant individuals (particularly first-time or unpartnered parents)
Ages 18–40
Urban and suburban users seeking convenient digital maternal care
Mobile-first audience with varied healthcare access
TARGET AUDIENCE
TARGET AUDIENCE
REFLECTION
AREMAT REGULAR
UNIVERSE 57 CONDENSED
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Meet mini the first pregnancy support app that adapts to your journey.From scheduling appointments to organizing medical records and accessing trusted articles, mini simplifies every step. Designed to reduce stress and keep you informed, mini helps you stay organized, connected, and confident—so you can focus on what matters most: time with your growing family.
#FAC3C1
#F69D84
#E4D2E6
#D6E4EF
#EDDEDA
THE CHALLENGE
THE CHALLENGE
OVERVIEW
OVERVIEW
GOALS
GOALS
#74A985
#FAC3C1
#F69D84
#E4D2E6
#D6E4EF
#EDDEDA
#74A985
#FAC3C1
#F69D84
#E4D2E6
#D6E4EF
#EDDEDA
#74A985
#FAC3C1
#F69D84
#E4D2E6
#D6E4EF
#EDDEDA
Create a UI that feels inviting, human, and safe
Reduce friction in locating trustworthy birth-related services
Present medically relevant content in plain language without intimidation
Ensure accessibility across education levels and tech comfort zones
Create a UI that feels inviting, human, and safe
Reduce friction in locating trustworthy birth-related services
Present medically relevant content in plain language without intimidation
Ensure accessibility across education levels and tech comfort zones
REFLECTION
Through visual warmth, simplified layout, and localized support tools, I designed mini to empower users to take control of their pregnancy journey with less stress. I believe this project reinforced the importance of inclusive visual communication in health design and the value of building trust through empathetic UX choices.
Through visual warmth, simplified layout, and localized support tools, I designed mini to empower users to take control of their pregnancy journey with less stress. I believe this project reinforced the importance of inclusive visual communication in health design and the value of building trust through empathetic UX choices.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
AREMAT REGULAR
UNIVERSE 57 CONDENSED
REFLECTION
Through visual warmth, simplified layout, and localized support tools, I designed mini to empower users to take control of their pregnancy journey with less stress. I believe this project reinforced the importance of inclusive visual communication in health design and the value of building trust through empathetic UX choices.
Through visual warmth, simplified layout, and localized support tools, I designed mini to empower users to take control of their pregnancy journey with less stress. I believe this project reinforced the importance of inclusive visual communication in health design and the value of building trust through empathetic UX choices.